What is Responsive Web Design?

Mobile Invasion

In the past years we see a booming rise of internet access via mobile devices. Smartphones and tablets are rapidly gaining a bigger and bigger share of the market, and within the next two years they are expected to supersede in absolute numbers desktop and laptop computers.


What makes websites that are adjustable to any screen so special? The main characteristic is that the design is responsive, which means it responses and transforms the websites’ dimensions in such a way so that it appears as intended in the first place on a phone or tablet.


A responsive designed website, adapts its elements accordingly to the device it’s being displayed on. For example a website may appear in three columns on a high resolution desktop computer screen, transform in to bi-column on a tablet, and single column on a smartphone. It goes without say that menu and fond are also adjustable … the smaller the screen the bigger they are. 


The pictures also change sizes depending on where they’re being displayed. In fact, some secondary elements may be taken out completely from lower resolutions, bringing forth the content which is of primary interest to the websites’ visitor.

SEO Booster

Google is greatly invested in searches through mobile phones as well as any other mobile devices, and has in fact started to favor websites that tend to be mobile device friendly.

Up to Date

The Responsive Design technique combines cutting edge technologies with a very specific graphic approach and information architecture. Surely, the complexity of designing a responsive website is high in comparison to the traditional interactive design, but is definitely is easier than having to create multiple websites.

The decision to go for a responsive website is pivotal as many of the techniques that work traditionally do not translate well (if at all) in to the new era of mobile devices. 

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Why is Responsive Design Important?

Discover the principles of responsive web design and learn how using them can help you build websites that work well on any device...

Time & Money

responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision.

Pervasion of the Mobile Devices

Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, it is foolhardy for any website publisher to ignore responsive web design. The “One Site Fits All Devices” approach soon will be the norm.

User experience

While, content is king and discoverability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.


Device Agnostic

Responsive Websites are agnostic to devices and their operating systems. A responsive web design ensures that users get the best and consistent experience of a website on any device of the user’s choice and preference – be that the iPhone, the iPad, the smartphones running the Android OS, or the Windows OS and several others. As a result website owners and content publishers can need not exercise the option to build versions of their website for every popular device platform which they expect their audience might be using.

The way ahead

Thus, rather than compartmentalizing website content into disparate, device-specific experiences, it is smarter to adopt the responsive web design approach. That’s not to say there isn’t a business case for separate sites geared toward specific devices; for example, if the user-goals for your mobile content-offering are limited in scope than its desktop equivalent, then serving different content to each might be the best approach. But that kind of design-thinking does not have to be our default. Now more than ever, digital content is meant to be viewed on a spectrum of different experiences. Responsive web design offers the way forward.
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